If you have the Communication module (MonCSE offer), you can create and send newsletters. All your campaigns and their performance are centralised in the Communication > Newsletters menu.
Where can I find the overall statistics for my newsletters?
In "Communication" > "Newsletters", an "Analytics" section displays the consolidated performance of all your campaigns:
- Campaigns sent: total number of campaigns sent
- Delivered: average deliverability rate
- Open rate: average open rate
- Click rate: average click rate
How do I access the details of a sent campaign?
In "Communication" > "Newsletters", click on a sent campaign to access its detail page. Here you'll find:
- A visual summary: thumbnail preview, subject, preview text, dates, status and a "View email" button
- A "Campaign analysis" section: number of recipients, deliverability rate, open rate, click rate
- The detailed recipient list with, for each: name, email, delivery status, number of opens and number of clicks (filterable by status, opens and clicks)
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